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AdServing Technology

 AdTech is one of the most dynamic and exciting industries today and commonly uses technologies such as low-latency ad serving, Big Data visualisation, high-load computing, machine-learning and bidding strategies.

CleverLEAF since 2012 implemented a lot of projects for Real-Time Bidding and Programmatic buying automation. Each AdTech-project requires a deep expertise in the subject area and the construction of heavy duty systems.

We have a team of strong highly experienced professional engineers, developers and data scientists. We are working with leading companies, providing solutions dealing with low-latency ad serving, Big Data visualisation  high-load computing, machine-learning bidding strategies, and fraud detection. We know how to integrate with ad APIs, build analytical instruments and run everything in the cloud.

If a technological advantage can increase your income – we will be happy to help developers or consultants or offer you our product – DMPKit.

DMPKit is a number of open-source components for building your own DMP in you premise or in our cloud. The solutions will allow you to store audience data in real-time stage, connect to bidders, DSP and adExchanges by using OpenRTB protocol, manage you data providing process by using rules based engine and billing module, make cookies synchronisation and support matching table.

In our portfolio we have the following solutions:

  • DMP platform development
    We are building custom Data Management Platform solutions for user tracking, data collecting and storing, audience segmentation and connection to DSP and AdExchange by OpenRTB protocol.
    We build solutions based of Hadoop, Aerospike, R and Java stack technology which provide the ultra low-lanecy service and real-time data processing.
  • Profile Matching and Segmentation
    We are building low-latency data enrichment services which allow businesses to increase yield, whether the customer uses CPM, CPC, CPA, or a combination of them. Our data science team uses a variety of classification algorithms to apply taxonomies to URLs and to group users into segments. We have also implemented high-throughput data analysis pipelines and continuous machine learning processes for Data Management Platforms;
  • Real-Time Bidding
    Our performance engineers are experts in building fault-tolerant systems that can handle billions of transactions per day, using a variety of programmatic strategies. Our systems have integrated with a wide array of ad networks and exchanges.
  • Anomaly Detection
    Systems which analyze high-throughput traffic, and alerts about suspicious behavior or changes in traffic patterns.

We are experts in:

  • Amazon AWS: investigation of Amazon services applicability to a particular technological challenge
    Making up a migration plan to the Amazon platform – EC2, Elastic BeanStalk, EMR, S3, Redshift, Kinesis
    Implementation of a Big Data solution using Amazon AWS
  • External Service and Standards: OpenRTB, Facebook: FB Ads API, OpenGraph, DoubleClick: DFA and DFA Reporting API
  • HighLoad BackEnd Development: Agency desk, back office, REST APIs, DMP based on Java, Scala, Node.js, Nginx
  • BigData processing: real-time event processing, offline data processing, Map-Reduce Hadoop, HBASE, HDFS, Aerospike, MongoDB, HIVE, Impala and so on

If you want to learn more about our experience, please contact us