CleverLEAF has updated the statistics module of Data Exchange – the 1DMC (Data Monetization Center). It serves for estimation of the audience volume of the Data Exchange participants in the context of several key parameters
New component allows to estimate the volume of 1st party data audience from the data customer side and the data provider side. Statistics are presented in the dashboard and accompanied by additional filter of such parameters as the audience activity, the device type and the brand.
The audience activity is available to set in the span of less than 7 days, from 7 days to 30 days and more than 30 day. The summary according to terms of three types of devices is represented of desktop, mobile and tablet. One more additional update is the opportunity of audience review of different projects set by the 1DMC participant. This mainly facilitates the use of the 1DMC Data Exchange by advertising agencies and multi-brand companies.
1DMC Data Exchange is the CleverLEAF development, combines data providers and data consumers to exchange anonymous knowledge about their audience. More information about the 1DMC.