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New 1DMP module: Tag Manager for data collection of user interaction with the comapanies web sites.

CleverLEAF has developed a new module of data management platform 1DMP – Tag Manager.

The module allows to collect data about user interaction with clients web sites for the subsequent use of data in marketing and advertising campaigns.

Mainly Tag Manager is a secure, high quality and easy to use alternative to existing on the market IT-products of this type.

Tag Manager is integrated with a data management platform 1DMP. This connection increases the efficiency and quality of communications through an integrated and centralized data analytics about customers.

A single software solution integrates data across all channels and campaigns in a simple interface, associating the data of each user interaction on the websites of companies with other 1st, 2nd and 3rd party data for easy and effective construction program promotion.

Currently, the solution was put into pilot operation and successfully operates in several Western and Russian companies.

For more information please contact us via email: info@cleverleaf.co.uk

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