The company CleverDATA became a member of the Partnership, The Interactive Advertising Bureau (IAB), uniting representatives of the Internet platforms, agencies and technology companies for the development of the online advertising market and structuring industry.
We successfully became the member of the Partnership The Interactive Advertising Bureau (IAB) in Russia, bringing together representatives of the leading Internet platforms, agencies and technology companies for the online advertising market and structuring industry development.
Membership in IAB Russia was held at the annual meeting of the organization through the recommendations of participating companies. The company’s work in the Partnership will begin in 2017.
CleverLEAF acting through Russian division CleverDATA has a unique technological developments and experience and experience in the application of artificial intelligence to improve the effectiveness of marketing and advertising strategies and other analytic and business challenges. As an expert of the Programmatic advertising ecosystem in Russia, the company will actively participate in work and training programs of IAB Russia.
Non-commercial partnership IAB is the leading industry Association in the field of interactive advertising wich generates the vector of the industry development for coming years.
The key role of partnerships in the market is evidenced by steady increase of the number of members and expansions of activities.