CleverDATA (Big Data solution center of CleverLEAF) entered a partnership with Google’s DoubleClick company.
On the page of Google DoubleClick Partners there was added a new profile of CleverDATA company with the «Data management» category. There is only 6 global partner of this category in the list at the moment.
With the presence of the DoubleClick partnership status the CleverLEAF products Data Marketing Platform 1DMP и Data Exchange 1DMC obtain an additional opportunity for customers.
We have realized connection of products to the DoubleClick Platform and implemented a module of audience data onboarding. This help to form audience segments based on the 3rd party data and deliver them to the DoubleClick platform for targeted advertising campaigns.
1DMP (Data Marketing Platform) and 1DMC (Data Exchange) are the key product of the CleverLEAF company focused on the 1st party data collection, unification, processing, 3rd party data enrichment and audience segmentation in order to drive omni-channel marketing and for use of client analytics.