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CleverDATA (a part of CleverLEAF) is in the list of the Google DoubleClick Partners

CleverDATA (Big Data solution center of CleverLEAF) entered a partnership with Google’s DoubleClick company. On the page of Google DoubleClick Partners there was added a new profile of CleverDATA company with the «Data management» category. There is only 6 global partner of this category in the list at the moment. With the presence of the DoubleClick partnership status the CleverLEAF products Data Marketing Platform 1DMP и Data Exchange 1DMC obtain an additional opportunity for customers. We have realized connection of products to the DoubleClick Platform and implemented a module of audience data onboarding. This help to form audience segments based on the 3rd party data and deliver them to the DoubleClick platform for targeted advertising campaigns. 1DMP (Data Marketing Platform) and 1DMC (Data Exchange) are the key product of the CleverLEAF company focused on the 1st party data collection, unification,

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CleverLEAF has updated the statistics module of Data Exchange – the 1DMC (Data Monetization Center). It serves for estimation of the audience volume of the Data Exchange participants in the context of several key parameters New component allows to estimate the volume of 1st party data audience from the data customer side and the data provider side. Statistics are presented in the dashboard and accompanied by additional filter of such parameters as the audience activity, the device type and the brand. The audience activity is available to set in the span of less than 7 days, from 7 days to 30 days and more than 30 day. The summary according to terms of three types of devices is represented of desktop, mobile and tablet. One more additional update is the opportunity of audience review of different projects set by the

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Audience Manager – new component of the 1DMP

The CleverLEAF released Audience Manager –- a new module of the 1DMP (Data Marketing Platform). The module allows to provide automatic segmentation of web sites visitors and to use data for more effectively new customers attraction and sales growth. The new component allows to analyze the audience using companies own customer data (1st party data) to extract insights about the audience, to divide it into segments and use generated data giving the most relevant product offer to each audience segment. At the moment the 1DMP is integrated with the most part of marketing channels to attract customers: the largest and most widespread DSP platforms (we have connected to more than 10 DSP-platforms), email marketing services, mobile marketing platforms and mobile apps notifications services. Also the user interface of the Data Marketing Platform 1DMP obtained a number of new features which

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