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1DMC Data Exchange has acquired the “Basket” option for purchasing the data from multiple data providers at once

CleverLEAF added a “Basket” option to the 1DMC (Data Monetization Platform, Data Exchange). It helps to acquire external data from multiple vendors in one transaction. The new feature makes the choice of the optimal data provider much easier. The data consumers need only to focus on the selection of the audience attributes. There is 1000+ different attributes form 20+ of data providers for data enrichment of your site audience. The purchase with any specific data provider is also possible. You can use the obtained data mainly for deep understanding of your own audience and for the data onboarding into the advertising platforms to perform personalized advertising campaigns. Read more information about the 1DMC – Data Monetization Platform

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The new release of the Tag manager (1DMP marketing platform component)

CleverLEAF has updated the Tag Manager (the 1DMP module). It helps to collect all data about web sites visitors by fixing various parameters with custom triggers. Once you have installed the code of the Tag manager container on your website pages the module allows to add/edit any other services codes on the website using the 1DMP interface without re-correction of the site code. Updates include the transformed library tags, new variable types, additional trigger features and modified UI for more comfortable work with own web sites data collection More about the new features in Tag Manager: 1. The tag library New tags have been added: • 1DMP Track Event – sends the information about the event on the website. In the combination with new variables sending it is a powerful tool to gather information about user activity on the

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CleverDATA (a part of CleverLEAF) is in the list of the Google DoubleClick Partners

CleverDATA (Big Data solution center of CleverLEAF) entered a partnership with Google’s DoubleClick company. On the page of Google DoubleClick Partners there was added a new profile of CleverDATA company with the «Data management» category. There is only 6 global partner of this category in the list at the moment. With the presence of the DoubleClick partnership status the CleverLEAF products Data Marketing Platform 1DMP и Data Exchange 1DMC obtain an additional opportunity for customers. We have realized connection of products to the DoubleClick Platform and implemented a module of audience data onboarding. This help to form audience segments based on the 3rd party data and deliver them to the DoubleClick platform for targeted advertising campaigns. 1DMP (Data Marketing Platform) and 1DMC (Data Exchange) are the key product of the CleverLEAF company focused on the 1st party data collection, unification,

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